What a Digital Agency Can Manage for Your Business

“Digital agency” describes work so broad that the term has stopped meaning anything specific. So here is the inventory, plainly, along with the parts that should never leave your hands.

What can be handed over entirely

The website and the store. Building, publishing, maintaining, changing. Websites from €390 to €1,490 and up; online stores from €990; maintenance plans €99/month.

The technical plumbing. Payments, couriers, marketplace connections, ERP and CRM integration. This is the work most businesses cannot do internally and should not try to.

The recurring marketing work. Campaign management (€290/month), social posting (€290/month), Google visibility work (from €290/month), monthly reporting (€100).

The production work. Product photography, descriptions, banners, video, translations — the material everything else needs and nobody inside a small company has time to make.

Operations on channels. Marketplace order handling (from €290/month) and returns (from €190/month), where the work is daily, procedural and rule-bound.

What stays with you

The decisions. What you sell, at what price, to whom, and where you will not compete. An agency that tells you those things without knowing your margins is guessing.

The product and the service. No amount of marketing fixes a product that does not satisfy people, and an agency that implies otherwise is taking your money.

The accounts and the domain. Your domain should be registered in your name, your advertising accounts should be yours, your marketplace account is yours as the seller. An agency holding those is a risk, not a convenience.

Knowing your customers. You know why people buy from you. That information should flow to the agency, not the other way round.

How to tell a useful agency from an expensive one

Do they publish prices? Not everything can be priced without scope, but most individual services can. A firm that will not name any number before a meeting is managing your expectations, not your project.

Do they separate their fee from platform costs? Advertising budget, marketplace commission, payment fees and courier charges go to those companies. If a quote blurs them together, ask why.

Do they say no? A useful agency will tell you that a service is not worth buying yet. If everything you mention is a great idea, you are talking to a salesperson.

Do they promise results? Rankings, revenue multiples and guaranteed sales are not deliverables. Work and reporting are.

Who owns what they build? Ask before, not after. Source code, accounts, domain, data.

How much to hand over at once

Less than you might think, at first. Pick the thing that is costing you most — usually either invisibility or manual work — and do that one properly. When it works and you can see the reporting, add the next.

Businesses that hand over everything in month one rarely know what they are paying for by month four.

What we do

The list at the top of this article is ours: website, store, marketplaces, payments, couriers, Google, advertising, social media, content, AI, automation, CRM, analytics, hosting, maintenance, software and training. Every service has a published price on this website, and the totals are separated into one-time, monthly and yearly so you can see what you are committing to.

That is the offer. What it is not is a promise about your results, and you should be suspicious of anyone whose version includes one.